AS ABOVE – SO BELOW – 

AS ABOVE – SO BELOW – 

AS ABOVE – SO BELOW – 

AS ABOVE – SO BELOW – 

AS ABOVE – SO BELOW – 

AS ABOVE – SO BELOW – 

The Creative Vision of 13+31

“The art to perceive everything with a positive view, but to embrace the negative as well.”

The concept of 13+31 arose from splits in different perspectives. The process of going through darkness and the experience of exponential growth afterwards.

Expressing Balance Through Art

13+31 symbolizes balance and equality, within yourself and your surroundings. It is the art to perceive everything with a positive view, but to embrace the negative as well. Duality is seen in all aspects of life and is translated through our art. Photography is our expertise and main tool for our creations. Our art is showcased in a surrealistic style and combined with mixed media elements such as graphic design, cinematography and music production.

Our work is often portrayed with a contradiction. We want to normalize talking about mental health with the messages we convey and topics we portray in our work. All of our art is made within the theme of balance.

As Above – So Below | As Within – So Without

Besides working as mixed media artists we want to provide value to the culture, each year we organize huge group exhibitions with like minded artists. We offer our creative services to other companies in need of a different perspective to create unique campaigns.

Our services include: photo studio rental for other creators, marketing, branding & strategy, concept development, creative direction, content creation and 360 campaigns.

Discover our Creative Services!

Our creative studio offers a wide variety of services. We help you innovate your brand to the next level. Our studio is the place to create and connect.
We aim to support all artistic visions and to unite our creative minds. Let's learn, build and grow together.

Discover More

Staying Authentic &
Building Connections

Blacklisted Label is the art label for our clothing. We implement our philosophy of 13+31 into our creations, from the prints to the apparel.

Blacklisted tells a story for the souls that find the strength to stay authentic in a world consumed by empty noise, unspoken pressure and a constant race for social approval.
For those who step fully into the raw, authentic version of themselves and challenge the societal constructs and ideals that are so strongly perpetuated within our culture.

The root of all suffering in this world is disconnection and detachment. From truth, from each other and from our inner selves. With Blacklisted, we want to build a connection between all of us, all souls, with the art apparel we create. Piece by piece. Wearing an item means you’re wearing and telling a story.

Collections will be limited and depending on the item, availability will vary from 13 or 31 each.

Rocky Khedoe

Creator of quality designs and thinker of fresh ideas.

13+31 started as a signature brand of Amsterdam based visual artist Rocky Khedoe. The brand has now grown into a creative platform that merges art, design, music, fashion and together forms an interdisciplinary whole.

Rocky creates concepts and puts together campaigns that tell a profound story to the viewer. All inspired by different aspects of life, all that has an up and down, a bad and a good side. The final product is a combination of elements that compliment each other exquisitely.

What I Do
  • Photoshop
  • Photography
  • Cinematography
  • Graphic Design
  • Spokenword
  • Art Direction
  • Content Creation
  • Concept Development
  • Branding & Strategy
  • Marketing

It's time to make an impact!

Are you interested in collaborating or would you like to get in touch with us? Feel free to reach out.
We would love to help you with your questions and ideas.